SARAH MAKRIS INTRODUCES
SHINE
A career coaching experience for accomplished professionals designed to accelerate your career and build a runway of opportunities
APPLY NOW
If only it was as easy as being the hardest worker in the room...
If only your work could speak for itself...
If only experience alone mattered...
At a certain point in your career, your competency is a given.
What is more important and can make the difference between getting the coveted roles or not is that you:
-
are seen as leader in your field
-
are relevant
-
are credible
-
have influence
Your career progression rides on your reputation.
We all have a brand.
You are either branded by design or by default.
The good news is that you get to influence how people perceive you.
You get to position yourself as the authority in your industry.
You get to elevate your credibility.
You get to differentiate yourself from every other executive.
You get to take control of your career and reach your full potential.
Attract your dream role >
You don't lack expertise or knowledge.
You’re an expert at what you do.
You don’t need another qualification.
You need to be seen.
You need to be seen by the right people as a leader who is ready for the next step.
If you’re not visible, you’re invisible.
The bottom line is:
being invisible is a career killer.
Welcome to SHINE - Career Accelerator for Executives.
Designed to build your powerful personal brand and get your career in the fast lane.
JOIN NOW
If you want:
> to take control of your career and reach your full potential
> the recognition, you know you deserve for all the hard work you do and the value you bring
> to never be overlooked again and attract the attention of the best executive search firms
...it all starts with your personal branding.
Personal branding isn’t about randomly reposting articles on LinkedIn. It’s about strategically positioning yourself, in the eyes of those that matter, that you are a credible leader ready for the next step in your career.
Meet your coach
Sarah Makris,
Career Success Coach
I’m here to tell you that generic career advice won’t get you higher than the middle in the corporate world.
To get to the narrow end of the organisation chart, you need someone who knows what it takes to succeed and has been doing so for decades. Lucky for you, that person is me.
For 20 years, I’ve helped corporate leaders in ASX-listed companies build their profiles and increase their impact and influence.
The SHINE Career Accelerator for Executives is rooted in the same techniques and tools used by CEOs and politicians and authors to develop their reputations as leaders of their industry.
Three little known secrets about personal branding >
Personal branding isn’t set and forget
A successful personal brand is built on the right foundations. It must be aligned to your goals and it must be built over time with consistency.
The more time you spend building your brand, the more people will start to see you as a credible leader, and someone worth paying attention to.
Personal branding protects your financial future
When you build your personal brand and become known in your industry you are future-proofing your career and your finances.
You will no longer be at the mercy of the economy or a recruiter or have to rely on your resume to get you interviews.
Instead, your profile and networks will attract pipeline opportunities for you.
Personal branding matters inside your company as much as it does in your industry
Not only does a strong personal brand set you up to successfully land that next promotion, but it also helps you get the current job done.
When people know you and the value you bring, and see you as a leader, you naturally attract the best talent. You increase your influence and get buy-in for your projects and get things done more easily which in turn increase your professional value.
Here's what we'll cover in each module >
Module 1
Self Assessment
Having a clear goal is critical to feeling energised about your career and your future. In this module, we’ll uncover your true characteristics and how you’re currently being perceived so we can start to position you correctly for the opportunities and networks you want to attract.
What you’ll learn:
- Identify and crystallise your goals
- Work through two simple assessments to identify key character traits
- Look at who you are and how others perceive you
- Delve into your personal and professional journey to identify your key experiences, stories and recurring themes
Module 2
Your unique value proposition
Knowing how to succinctly articulate what you do and the value you bring builds confidence and makes it easier for the right people to connect with you. In this module, we’ll develop your key areas of focus for your online communications so you can demonstrate your expertise and position yourself as an expert in your field.
What you’ll learn:
- Create your Unique Value Proposition / Brand Statement – also known as your ‘pitch’
- Develop your LinkedIn Profile Page so that people can find you and connect with you
- Identify what you want to be known for
Module 3
Stakeholder Assessment and Personal Brand
Understanding your target audience and stakeholders helps you to create content that’ll resonate with your audience. In this module, we’ll assess your personal brand against your competition to identify any gaps and ensure that you are differentiating yourself effectively.
What you’ll learn:
- Undertake stakeholder assessment
- Undertake your personal brand audit
- Learn powerful ways to share your story online and in person
- Learn how to identify the right opportunities to build your visibility
Module 4
Create your visibility plan
In order for people to want to work with you, they need to know you, like you, and trust you. The more times you show up with valuable insights and news in places where they spend time (such as LinkedIn), the more they feel they know you and want to connect. In this module, we’ll create a Visibility Communications Plan to focus your energy in all the right places.
What you’ll learn:
- Create your communications plan
- Identify the best channels and events for you
- Develop key messages
Module 5
Create compelling content
One of the quickest and easiest ways to become more visible in your industry is by creating content targeted at your audience. In this module, we’ll drive home your expertise and position you as a leader in your field.
What you’ll learn:
- Create your content
- Position yourself as a leader and expert
- Demonstrate your expertise online
Module 6
Create your 3 month plan
Consistently is where personal brands grow from good to industry leader, setting you up for success. In this module, we’ll complete your three-month plan so you can take action and start reaping the benefits of your higher profile.
What you’ll learn:
- Complete your plan for the next three months
- Finalise your messages and content ideas
- Review your brand
- Wrap up
As part of the SHINE Personal Brand Accelerator you'll also receive:
-
Access to Sarah
Voxer access to Sarah between sessions so you can keep progressing -
Coaching with Sarah
Together we collaborate and develop the foundations and important elements of your brand -
LinkedIn Training
Finally start attracting your ideal opportunities by understanding and maximising the potential of LinkedIn -
Access to the Membership Portal
Access to the SHINE program on my online portal giving you 24/7 access to fit into your busy schedule -
Review of all assets
You submit your work, copy, ideas, and content and Sarah will give you detailed feedback via a Loom video recording -
BONUS > ACCESS TO THE EXECUTIVE SEARCH HUB
AND LINKEDIN PROFILE BOOSTER
This hub is designed to help you when you start to attract opportunities and connections with key stakeholders to continue your career trajectory straight to the top
Hear what some of Sarah's clients have to say...
Arvind Vasudevan, National Director
"The process and structure that Sarah has created and facilitates is really clear, incisive and action inducing. It does get you to think differently when it comes to your profile and how you can really step out to develop this into tangible results.”
Jo Richmond
"Sarah is excellent in her field. Her review of my CV was so insightful. In no time at all she had helped me to transform my CV into an impactful document, well-suited to my career stage and to securing a senior leadership role."
Julia Nguyen
"I have a lot to thank Sarah for, all her advice and shared frameworks have had material impact on my life and career decisions to date. I look forward to continue working with her and would recommend her to any females out there feeling stuck in their careers and need that extra push to stand out from the crowd."
